Iremar works at the rodeo in North East of Brazil. From his home, the truck used to transport the animals, he dreams of a future in the region's booming clothing industry.
Iremar is part of a rodeo troupe that tours the Brazilian northeast. His task is to send bulls into the arena. Intensely exciting physical scenes alternate with contemplative episodes that sketch a painterly portrait of the members of the troupe. Sublime images, which alternate with a less idyllic reality: the hard work amidst the cows. Jointly they form a fabulous choreography, against the background of a rapidly changing society.