Hoping for positive publicity, a tobacco company offers $25 million to any American town that quits smoking for 30 days. Amidst a media frenzy, Eagle Rock, Iowa accepts the challenge while the company's PR man tries to sabotage the effort.
Reverend Brooks leads the town in a contest to stop smoking for a month, But some tobacco executives don't want them to win, and try everything they can to make them smoke. If townspeople don't go nuts, from wanting a cigarette, or kill each other from irritation and frustration, they will will a huge prize.
